In Action | Jumbo
9,410 miles from South Africa, down a narrow street lined with British pubs, inside the Arches shopping center, just a walk from Trafalgar Square, sits a store stocked with South African meats, like Biltong and Boerewors, crisps, wines, and household cleaners. They even have South African made animal figurines for decoration and a little reminder of home. As well as curtains with proclamations of the Christian faith. Christianity is the most prominent religion in South Africa.
According to the two SA working in Jumbo's the store offers a sense of community to SAs (as they called themselves) feeling homesick in London. SAs come in regularly to get food from home and chat about South Africa but they also get Londoners and tourists curious about South Africa.
They have three other shops in the UK and offer ordering services online.
Tracie, good for you for finding this little bit of South Africa in London. It sounds like a delightful little store. I'm curious though about the location. It seems like it is situated to be a tourist attraction instead of a place for the South African community. Is there a SA community nearby?
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